Dulux Heritage Video Series

For the past five years, SoFFt Productions have proudly collaborated with The Irish Times and Dulux Heritage Ireland to co-produce the Dulux Heritage video series, a premium branded content campaign celebrating interiors, creativity and personal style in homes across Ireland. Across the series, SoFFt Productions have led the creative and technical delivery of the productions, overseeing co-production, directing, cinematography and post-production editing.

The series combines cinematic storytelling with beautifully crafted interiors, capturing the unique personalities and design sensibilities of each featured home. Recent productions have included a feature on broadcaster Louise Cantillon and her home in Adare, showcasing the warmth and richness of the Dulux Heritage palette through visually striking and engaging video content. Through this ongoing collaboration, SoFFt Productions have helped shape a consistent visual identity for the campaign, delivering polished and compelling branded films year after year.